Shiny happy people.
This Lego ad from FCB Johannesberg just won the Grand Prix (Press) at Cannes Lion.
Malaysia did fairly well, bagging 5 golds. That’s the biggest haul of medals in the history of Malaysian advertising. Everyone is shouting Malaysia Boleh.
I guess I feel happy for those who won.
Though I could never quite understand the whole business of celebrating creativity and rewarding ideas. Quite freaky it is, to think of the people working days and nights on the so-called "self-initiatives" for imaginary briefs before turning them into "real works" with endorsements from "real clients".
Meanwhile, Malaysia boleh.
