Bodonation

I don’t like this sort of type treatment, especially when used for logotypes.

I always think this arrangement is overdone, probably suffering from the syndrome of trying too hard to inject contrast into an otherwise ok logotype - as shown below.

What’s wrong with this?
It is strong and clear. The corporate colors divide the two words perfectly.
It is simple. It has no typographic acrobatics.
Perhaps simplicity is the problem here.

Here’s another:

An arrangement which has been repeated countless times by all.

Why not just this?

Too simple, maybe.

(Life is already complicated, why can’t we just do simple things?)

 

This entry was posted on Thursday, June 15th, 2006 at 3:02 am and is filed under typography. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.